11/11/2009

Shuffle Master, Inc. to Exhibit at the Global Gaming Expo (G2E) in Las Vegas, November 17-19, 2009

Exhibit will highlight the Company's newest Utility Products, Proprietary Table Games, e-Table platf

Shuffle Master, Inc. announced today that it will exhibit at the Global Gaming Expo (G2E) being held in Las Vegas, November 17-19. Product demonstrations will be available at booth 2044. Shuffle Master also announced that it will present at the Deutsche Bank Securities Inc. and USB Investment Bank Gaming Investment Forum on November 16 at the Las Vegas Convention Center. A link to the webcast and a copy of the presentation will be available in the “For Investors” section of the Company’s website at www.shufflemaster.com.

In keeping with the Company’s emphasis on providing its customers with value-added products that drive profitability while reducing operating expenditures, Shuffle Master will highlight several new products including the following:

• i-Table™ for specialty games. As Shuffle Master's newest Electronic Table System™ offering, the i-Table™ for specialty games expands the i-Table™ platform with a single-deck game version that utilizes the Company’s i-Deal® shuffler to deliver games like Three Card Poker™ and Ultimate Texas Hold ‘Em™. By automating the betting and wager resolution process, the i-Table™ dramatically increases game security, accuracy and speed, resulting in a significant increase in rounds per hour while eliminating errors, a key advantage on proprietary table games that have paytables with high odds and complicated payouts.

o i-Verify™. An LCD touch screen display embedded into the table between the chip tray and the player betting positions, the i-Verify™ communicates with the i-Deal® single deck specialty shuffler to instruct the dealer how to set his hand according to house procedures. This innovation eliminates a common dealing barrier to games like Pai Gow Poker because it eliminates the need for dealers to memorize complex house-way rules.

o Dealer Bluff Six Card Poker™. Featuring head-to-head play against the dealer and an optional bonus bet, Dealer Bluff Six Card Poker™ is the first table game to incorporate the card-reading capabilities of an automatic card shuffler into game play. Players and the dealer each receive six cards to make their best five-card poker hand, and when the dealer pulls his hand from the i-Deal® shuffler, the shuffler reads his hand and makes a bet based on the strength of that hand which is reflected on an LCD display embedded in the table. If the dealer’s hand is good, he bets a large amount, and occasionally the dealer will bluff and slow-play.

o New Table Master® game titles. A five-station electronic table game, Shuffle Master’s Table Master™ platform will feature two new games: Fortune Pai Gow Poker™ and Mississippi Stud™. Available with an optional progressive jackpot, Fortune Pai Gow Poker™ considers the best hand possible among a player’s seven cards, and players are eligible for Envy Bonuses when they make a Fortune wager of at least $5. Mississippi Stud™ players receive two cards that are combined with three community cards to make a five card poker hand, and may bet up to 10 units on a single hand.

o Vegas Star® Roulette. With pays ranging from even money to 35 to 1, Vegas Star® Roulette features a single result, a variety of betting options and can accommodate up to 32 individual player stations per game. Game play is conducted by an attractive video dealer who spins the ball and announces the result, and the main display includes game statistics and recent spin trends.

o Electronic Gaming Machines. Highlighting popular stand-alone progressive titles like Deep Sea Dollars™ and Double Firecracker™, the EGM product display will include the Jesters Reward™ progressive link and multiple stand-alone games including Lonesome George™, a Galapagos-island themed game and Gold Country™, a title centered around the gold rush.

“Our 2009 G2E product line-up includes the most extensive array of products we have ever displayed and demonstrates the strength of our research and development team,” commented Roger Snow, Executive Vice President and Chairman of the Corporate Product Group. “Dealer Bluff Six Card Poker™ and the i-Verify™ house-way verifier are excellent extensions of the card-reading capabilities of the i-Deal® shuffler, and the innovations represented by our e-Table products should be well received by the show’s attendees.”

“This year’s Gaming Global Expo will be a significant event for Shuffle Master because in addition to emphasizing new developments in all of our product categories, we will introduce our new worldwide branding initiative that reaffirms our commitment to working closely with our customers to provide flexible product and service solutions,” stated Timothy J. Parrott, Shuffle Master’s Chief Executive Officer. “We believe that Shuffle Master is at the forefront in recognizing and developing products that address daily operational challenges faced by casinos, and we look forward to working shoulder to shoulder with our customers to help them maximize their gaming floors.”

This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company’s existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company’s business systems or in technologies affecting the Company’s products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company’s intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction’s regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company’s casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company’s ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company’s control; and various risk related to the Company’s customers’ operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company’s results from such operations. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.

About Us		Home / News & Press / Story Detail